In response to Apple’s aggressive push, Samsung has announced the imminent launch of its Galaxy Z Fold Special Edition (SE). (Image courtesy of Samsung Electronics)
SEOUL, Dec. 8 (Korea Bizwire) – Samsung Galaxy secured the top spot in the 2024 Korea’s Top 100 Brands list, with a Brand Stock Top Index (BSTI) score of 940, according to BrandStock, a leading brand valuation firm.
Despite ongoing global economic challenges driven by geopolitical tensions like the Russia-Ukraine war and the Israel-Iran conflict, Samsung maintained its position at the forefront.
BrandStock noted that Samsung’s dominance faces increasing threats from Chinese smartphone makers Xiaomi and Huawei, alongside intensifying competition with Apple in emerging markets. Samsung’s ability to retain its leadership will depend on countering these challenges and consistently launching innovative products.
Online-based brands continued their ascent, with YouTube rising from 7th to 4th place with a BSTI score of 913. Netflix surged 27 spots to 19th, while Google (7th) and Coupang (10th) solidified their positions in the top 10.
Travel-related brands rebounded amid recovering demand, with Korean Air climbing three places to 9th and Hana Tour jumping seven spots to 24th.
Samsung Electronics’ latest AI-enabled smartphone has been found to have the lowest actual purchase price in South Korea compared to other countries worldwide. (Image courtesy of Yonhap)
Major securities brands showed resilience, with Mirae Asset Securities (22nd), KB Securities (37th), and Samsung Securities (45th) improving their rankings. Conversely, leading hospitals, including Samsung Medical Center and Seoul National University Hospital, experienced declines due to ongoing operational challenges.
Lifestyle appliance brands also saw drops, with LG Whisen and Samsung’s Bespoke Air Conditioner and Refrigerator slipping in rankings.
Eight brands debuted on the list, including Toss (72nd), Seoul Sky (81st), and LANEIGE (98th).
The BSTI is a composite score derived from simulated stock trading performance (70%) and consumer surveys (30%), with a maximum score of 1,000. It evaluates over 1,000 representative brands across 230 categories, providing a comprehensive measure of brand value in South Korea.
Ashley Song (ashley@koreabizwire.com)
