SEOUL, June 18 (Korea Bizwire) – SK Telecom said on June 16 that it has signed an agreement with Korea Expressway Corp. to share big data with each other and create useful information out of these.
The latest pact involves sharing big data provided by Geovision, SK Telecom’s commercial zone analysis tool, and highway usage data held by Korea Expressway for public research purposes.
In addition, the two companies will use the data to build temporary lady’s rooms in rest areas during holiday seasons by putting together the highways’ traffic data and base station data traffic.
The data would also be used to measure the effect of mobile advertising to help advertisers pinpoint their messages where the effect is largest.
Cho Young-hwan, SK Telecom executive in charge of the big data task force, said, “The big data to be shared through the latest agreement will be of great help to the general public in using highways. I believe big data can make incredible contributions to improving our quality of life in the future.”
Chae Cheol-pyo, Korea Expressway Corp. head of the ICT center, said, “The agreement will help us improve highway services and become a model case for the Government 3.0 initiative by which big data fusion between the public and private sectors creates so many public benefits.”
Written by Sean Chung (email@example.com)