SEOUL, June 3 (Korea Bizwire) - On June 2, SK Telecom announced that it has signed an agreement for the sales and manufacture of portable high-end Wi-Fi audio and related services with Anam Electronics which handles ODM (Original Development Manufacturing) for high-end audio equipment suppliers including Yamaha, JVC and Denon.
The gist of the contract is to join forces to pool the core competencies and technologies of each company to be successful in the portable high-end Wi-Fi audio market. SK Telecom said that it has already decided the general business direction with the partner firm.
Both companies boasted that they aim to offer high-quality sound which only a few high-end consumers could have the chance to experience until now to ordinary consumers at the signing ceremony. Their objectives include convenient user interface, sound quality improvement and price advantage.
SK Telecom will be in charge of product planning, looks, user experience designs and service operation while Anam Electronics takes charge of hardware designs, manufacturing, quality control and customer service. Also the names of both companies will be displayed on the front side of the product and the packaging, and they plan to cooperate to promote their high-quality audio overseas as well.
Anam Electronic CEO Choi Seong-ryeol said, “The electronics market is changing fast and we believe that our new partnership can bring us unlimited possibilities and allow us to create new values for our customers.” An SK Telecom official said, “We will do our best to offer the best deals and satisfaction by combining the strengths of each company.”
The new audio product is likely to be introduced in the domestic market as early as December this year and will be expanded to overseas markets in the first quarter of 2015.
Written by Robin Koo (email@example.com)