BANGKOK, Thailand and SEOUL, South Korea, Nov. 2 (Korea Bizwire) — Taboola®, the world’s leading discovery platform, today announced an exclusive, media partnership with Purplefriends, a full-service marketing agency based in the Republic of Korea, and a member of Yello Digital Marketing (YDM), one of Asia’s leading digital marketing groups. The collaboration will expand on Taboola’s existing footprint in the Asia-Pacific region, recruiting new Korean brands and marketers to tap into the power of ROI-driven content marketing.
Leading marketers around the world use Taboola’s discovery platform to drive performance across all aspects of the conversion funnel, from brand awareness to consideration to purchase. Powered by an advanced mathematical engine, Taboola delivers personalized content recommendations on top sites around the web through high-impact placements alongside editorial, across all devices.
Mobile will be a main focus of Taboola’s partnership with Purplefriends, as Korea is arguably the most “connected” country in the world, with the highest average Internet connection speeds (reaching 25.3 mbps, according to We Are Social), and an 83 percent smartphone penetration rate, according to research company Digieco. Mobile commerce is booming in the region, with purchases from mobile devices reaching $9.8 billion, representing one third of all web-based sales.
“Our mission at Purplefriends is to work with clients on finding the most effective channels for engaging new audiences, and content has become a vital aspect of successful digital strategies,” said Young Lee, Director Marketing Intelligence & Tech Division at Purplefriends. “Korean consumers are among the most savvy in the world, and are increasingly immune to traditional marketing tactics. Having built an entirely new channel from scratch, Taboola understands this shift in audience behavior, and we look forward to bringing that vision to marketers across the country.”
Since opening an office in Bangkok, Thailand in 2013, Taboola has secured a significant Asia-Pacific presence through landmark partnerships with two of the region’s leading companies. In May, Taboola announced a strategic investment from Chinese search giant Baidu to further its growth plans and realize the full potential of the worldwide discovery market. Last year, Taboola teamed up with Yahoo! Japan to launch “Yahoo! Content Discovery” and bring ROI-driven content marketing to the Japanese market.
“Marketers around the world are looking for new and more powerful ways of engaging with consumers, especially in markets like South Korea, where people are spending more and more time on mobile devices,” said Adam Singolda, founder and CEO of Taboola. “We’re honored to partner with such an innovative agency as Purplefriends, and our team is excited to bring discovery to one of the world’s most advanced digital media markets, offering Korean brands a new way to engage with audiences through storytelling that scales.”
Taboola’s predictive technology analyzes hundreds of real-time signals (including device, collaborative filtering, geography, social media trends, and more) to deliver highly-personalized recommendations, connecting people with content they may like but never knew existed.
Taboola is the leading discovery platform, serving over 300 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, London, Tel Aviv, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
Headquartered in Seoul, South Korea, Purplefriends is the leading digital marketing company in South Korea. Having served more than 200 clients, including multinational companies as well as Korean conglomerates, Purplefriends is a dominant player delivering measurable performance results.
Purplefriends is best known for its mobile marketing expertise and specializes in maximizing the power of clients’ digital marketing efforts by leveraging the latest web, social media, gaming, video and search marketing practices.
Purplefriends is a fully owned subsidiary by Yello Digital Marketing (YDM), comprising 22 companies in 6 countries, serving more than 5,000 clients through its family companies. For further information about YDM visit: www.yellodm.com
For more information about Purplefriends, visit us at: www.purplefriends.co.kr
Tammy Blythe Goodman
Source: Taboola via GLOBE NEWSWIRE