binggrae Archives | Be Korea-savvy
Binggrae to Stage Eco-friendly Campaign Featuring IU and Unique Washing Machine

Binggrae to Stage Eco-friendly Campaign Featuring IU and Unique Washing Machine

SEOUL, July 24 (Korea Bizwire) – Binggrae, an F&B giant in South Korea, has launched a unique environmental campaign featuring its top-selling drink “Banana Flavored Milk”, flavored milk in plastic bottles shaped like traditional Korean jars. Binggrae announced today it will open “Danji Laundry” as a means to clean used plastic bottles so that consumers [...]

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

SEOUL, Nov. 17 (Korea Bizwire) – Food and snack companies are reaching out to consumers through face-to-face encounters at cafes and restaurants, and reaping multiple benefits of upgrading their company image, testing new products and increasing sales, industry officials said Thursday.  Binggrae in March gave its Banana-flavored Milk, a product that has survived for 40 [...]