SEOUL, Sept. 22 (Korea Bizwire) – South Koreans spend more than two hours using smartphone applications every day on average, a study showed Tuesday, with teenagers being the most app-dependent generation among the age groups surveyed. The survey taken by Cheil Worldwide, an advertisement arm of Samsung Group, showed that the average South Korean spends 2 [...]
SEOUL, Dec. 24 (Korea Bizwire) — A survey on women’s attitude toward romantic relationship revealed that Korean women were much more forthcoming than their counterparts in China and Japan. Cheil Worldwide, Korea’s largest ad agency under the umbrella of Samsung Group, said this on December 23 based on a survey on 300 women (100 each for one [...]
SEOUL, Nov. 26 (Korea Bizwire) – South Korean advertising agency Cheil Worldwide has reached a deal to acquire a stake in Iris Worldwide, a UK agency specialized in shopper marketing. Korea’s top ad agency announced on November 25 that it signed an agreement to purchase a 65 percent stake in the London-based company, for a [...]
SEOUL, Nov. 7 (Korea Bizwire) – Cheil Worldwide swept two prominent advertising competitions in China, rising as one of the outstanding advertising agencies in the Chinese market. Korea’s top ad agency announced on November 5 that it was selected as the Best Creative Agency of the Year at the ROI Festival, winning 14 medals including eight [...]