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“Cre-sumer” Marketing in Vogue

“Cre-sumer” Marketing in Vogue

SEOUL, May 31 (Korea Bizwire) – The so-called “cre-sumers” are in vogue. A coined word combining letters borrowed from creative and consumer, cre-sumers are shaping up a new consumption culture. In this new phenomenon, consumers are no longer those who passively take what’s given by manufacturers to them but make suggestions and actively organize themselves to create new uses out of existing products. [...]

CJ CheilJedang to Team up with Its Partners to Achieve “Green” Growth

CJ CheilJedang to Team up with Its Partners to Achieve “Green” Growth

SEOUL, Korea, Nov 28 (Korea Bizwire) – CJ CheilJedang announced that its recently introduced program will help to reduce emission of greenhouse gases by a total of 2,800 tons next year. CJ runs ‘Green Partnership for Shared Growth among Large and Small Businesses’ sponsored by the Ministry of Trade, Industry and Energy (MOTIE) through which the company [...]