CJ Onstyle Archives | Be Korea-savvy
CJ OnStyle Ends Cable TV Broadcasting Amid Dispute, Signals Shift Toward Mobile Commerce

CJ OnStyle Ends Cable TV Broadcasting Amid Dispute, Signals Shift Toward Mobile Commerce

SEOUL, Dec. 11 (Korea Bizwire) – CJ OnStyle, a major South Korean home shopping channel, has cut ties with three cable TV operators—D’Live, ABN (Areum Broadcasting Network), and CCS Chungbuk Broadcasting—after negotiations over broadcasting fees collapsed. The unprecedented move has drawn attention, with industry insiders attributing the decision to CJ OnStyle’s strategic pivot toward mobile [...]

South Korean Consumers Embrace ‘Newmiliar’ Products in 2024, Online Retailer Reports

South Korean Consumers Embrace ‘Newmiliar’ Products in 2024, Online Retailer Reports

SEOUL, Dec. 5 (Korea Bizwire) – CJ OnStyle, a major South Korean online retailer, has identified “newmiliar” as the defining consumer trend of 2024, describing a preference for products that combine familiarity with innovative twists.  The term “newmiliar,” a portmanteau of “new” and “familiar,” emerged from the company’s analysis of sales data across its most popular [...]

CJ OnStyle Web Drama Strikes a Chord With Viewers

CJ OnStyle Web Drama Strikes a Chord With Viewers

SEOUL, Jun. 4 (Korea Bizwire) –CJ OnStyle, a South Korean home shopping channel, has revealed that its web drama series “Wake Up to a Latte” (unofficial translation) aimed at women in their 30s and 40s, has amassed over 10 million views, indicative of its growing popularity. “Wake Up to a Latte” debuted in September 2023, [...]

CJ OnStyle Predicts a Return to ‘New Classic’ Fashion Trends Rooted in 1990s Minimalism

CJ OnStyle Predicts a Return to ‘New Classic’ Fashion Trends Rooted in 1990s Minimalism

SEOUL, Feb. 23 (Korea Bizwire) – Shopping platform CJ OnStyle has forecasted that this year’s fashion trend will lean towards a ‘New Classic’ style, drawing inspiration from the minimalist approach of the 1990s. As daily life resumes post-pandemic, individuals are expressing their pent-up individuality through fashion, previously manifesting in the ‘Y2K fashion’ trend with crop tops [...]

CJ Onstyle Partners with Google for Live Commerce Content on YouTube

CJ Onstyle Partners with Google for Live Commerce Content on YouTube

SEOUL, Nov. 15 (Korea Bizwire) — CJ Onstyle, a home shopping unit of South Korean food and entertainment giant CJ Group, announced that it had recently formed a partnership with Google Inc. to start supplying live commerce content on YouTube. The move is a part of the company’s efforts to expand its viewer base towards [...]