The success of the web drama has also yielded significant benefits for CJ OnStyle’s content commerce operations, with an increase in new customer acquisitions and product sales. (Image courtesy of CJ Onstyle)
SEOUL, Jun. 4 (Korea Bizwire) –CJ OnStyle, a South Korean home shopping channel, has revealed that its web drama series “Wake Up to a Latte” (unofficial translation) aimed at women in their 30s and 40s, has amassed over 10 million views, indicative of its growing popularity.
“Wake Up to a Latte” debuted in September 2023, followed by the second season’s release in March of this year. The series, depicting the diverse episodes experienced by working mothers in their 30s and 40s, has resonated deeply with viewers in the same demographic, garnering positive responses, according to CJ OnStyle.
The success of the web drama has also yielded significant benefits for CJ OnStyle’s content commerce operations, with an increase in new customer acquisitions and product sales.
The second season of “Wake Up to a Latte,” averaging 500,000 views per episode, has driven a 55-fold increase in mobile app visitors to CJ OnStyle compared to the first season. Additionally, mobile orders for products featured in the series have surged by up to 20 times.
CJ OnStyle attributes this success to its strategic utilization of shopping services integrated within the YouTube channel hosting the web drama. By naturally showcasing products relevant to each episode’s theme and embedding product tags in the videos, viewers are seamlessly directed to the mobile app for exploration and purchases without interrupting their viewing experience.
“‘Wake Up to a Latte’ has effectively served as a catalyst for attracting customers to our mobile app,” stated a CJ OnStyle representative. “We will continue to produce compelling ‘killer’ content that resonates with our audience’s interests and solidify our position as a leader in video content commerce.”
Ashley Song (ashley@koreabizwire.com)
