SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]
SEOUL, Sept. 19 (Korea Bizwire) – In a move to elevate customer satisfaction, Hyundai Department Store announced on September 18 the implementation of an artificial intelligence (AI) system called Insight Labs to assist its employees in customer interactions. Developed in-house, Insight Labs is designed to analyze customer complaints and feedback related to department store experiences, offering [...]
SEOUL, Nov. 6 (Korea Bizwire) – Hyundai Motor executives recently took the unconventional step of test-driving a Tesla electric car and other luxury models from various manufacturers, garnering considerable attention in the process. This departure from the norm is indicative of Hyundai Motor Group Chairman Chung Eui-sun’s strong belief that the company should prioritize building cars [...]
SEOUL, Nov. 9 (Korea Bizwire) — Estee Lauder, an popular American cosmetics brand, is embroiled in a controversy over a racist message to a customer in South Korea. A local Estee Lauder store recently sent a product to an online customer. The product came in a different color from what the customer ordered, with the [...]
SEOUL, May 1 (Korea Bizwire) — As grocery shopping through major retailers’ mobile shopping platforms is becoming a normal practice among Koreans, women in their forties are increasingly using mobile devices to buy their groceries. According to the Ticket Monster social commerce site, 73 percent of the company’s female customers made purchases through the company’s [...]