According to the Ticket Monster, 73% of the company’s female customers made purchases through the company’s mobile platform. (image: Korea Bizwire)
SEOUL, May 1 (Korea Bizwire) — As grocery shopping through major retailers’ mobile shopping platforms is becoming a normal practice among Koreans, women in their forties are increasingly using mobile devices to buy their groceries.
According to the Ticket Monster social commerce site, 73 percent of the company’s female customers made purchases through the company’s mobile platform in the first quarter of the year.
The figure represents a 3 percent increase over the average for 2013 as a whole. Women in their thirties were the largest group of purchasers at 52.7 percent, while women in their twenties and forties stood at 27.4 percent and 16.1 percent respectively.
However, purchases among women in their forties increased the most, with growth of 3.5 percent, while sales among those in their twenties actually declined by 4.8 percent. These groups purchased groceries the most, including fresh food.
Customers of both sex in their thirties were the most frequent buyers of fresh food through the Ticket Monster mobile platform with a 51 percent share, compared to 23 percent and 21 percent for those in their forties and twenties respectively.
Ticket Monster saw its mobile platform fresh food sales grow threefold in the first quarter compared to the same period last year.
By Kevin Lee (kevinlee@koreabizwire.com)
