SEOUL, Aug. 29 (Korea Bizwire) — With South Korean whisky manufacturers suffering through almost 10 years of difficult market conditions, Diageo Korea Co., the largest whisky manufacturer in the country, has decided to shut down local production after 39 years in the country. Diageo Korea, the local unit of British beverage maker Diageo plc, decided [...]
SEOUL, Oct. 24 (Korea Bizwire) – Diageo Korea Co., the local unit of British drink maker Diageo Plc, launched a new low-alcohol whisky Tuesday to better cope with the country’s fast-changing drinking culture, the company said. The newly released W Signature 12 is a 35 percent alcohol by volume (ABV) blended drink, which uses whiskies matured for at least 12 years in Scotland, according to the company. “The [...]
SEOUL, June 23 (Korea Bizwire) – A prolonged economic slump and changes in drinking culture have cornered the whiskey market to the point where the industry has fallen into cutthroat competition, with companies breaking a voluntary agreement signed under the direction of a supervisory agency, the National Tax Service. Diageo Korea and Pernod Ricard Korea, the [...]
SEOUL, July 6 (Korea Bizwire) – As low alcohol liquor gains popularity, whiskey, the byword of hard liquor, is becoming softer in Korea with new products featuring a low alcohol content. According to the liquor industry representatives on July 5, William Grant and Sons, producer of Glenfiddich, is expected to roll out a low-alcohol product [...]
SEOUL, Mar. 11 (Korea Bizwire) — The Korean whiskey market, which has been trending downwards since the late 2000s, is aiming to bounce back by introducing low alcohol spirits with various scents and flavors. According to the industry officials on March 10, Diageo Korea, Korea’s largest whiskey provider in terms of market share, will enter the low [...]