SEOUL, Sept. 24 (Korea Bizwire) — As the popularity of over-the-top (OTT) platforms continues to expand, recent data shows that roughly two-thirds of Generation Z South Koreans between 15-24 years of age were found to be watching videos via OTT services more than on TV. SK Telecom Co. reported on Wednesday that 62.5 percent of Generation [...]
SEOUL, Sept. 12 (Korea Bizwire) — Male cosmetics brands are focusing on communicating with Generation Z men, who will become power buyers in a few years. AmorePacific Corp., the nation’s No. 1 cosmetics company which launched its men’s makeup brand BeREADY on Friday, has been working hard to generate Generation Z fandom from the very [...]
SEOUL, Sept. 9 (Korea Bizwire) — The cosmetics industry is paying close attention to a surge in interest in makeup for generation Z men. It is noteworthy that AmorePacific Corp., the nation’s No. 1 cosmetics company, on Friday launched its first male makeup brand, BeREADY, 74 years after its foundation. One of the data sources [...]
SEOUL, March 30 (Korea Bizwire) – Generation Z, those aged from 13 to 24, were the biggest users of Google’s video streaming platform by a large margin compared to other age groups in South Korea, according to a recent study from Nielsen KoreanClick. In Nielsen’s study of mobile application use by generation, 86 percent of [...]
OMAHA, Neb., Sep. 11 (Korea Bizwire) – Facing worries of unemployment, diminishing Social Security benefits and an average student loan debt of $29,000, those in Generation Z (ages 15-24) understand the importance of saving. TD Ameritrade’s 3rd Annual Generation Z survey takes a closer look at what this generation is doing right and where there [...]