Netflix More Popular than TV for Generation Z

(image: Korea Bizwire)

SEOUL, Sept. 24 (Korea Bizwire) — As the popularity of over-the-top (OTT) platforms continues to expand, recent data shows that roughly two-thirds of Generation Z South Koreans between 15-24 years of age were found to be watching videos via OTT services more than on TV.

SK Telecom Co. reported on Wednesday that 62.5 percent of Generation Z watch more videos on OTT platforms than on television. Only 8.3 percent watched more videos on TV than on OTT platforms, while 22.4 percent were found to use both platforms.

Roughly half of millennials currently between 25 and 34 years of age were found to use OTT platforms more often than television.

On the other hand, 42.6 percent of those in Generation X, between 35 and 54 years old, watched videos on OTT platforms, while only 26.2 percent watched TV.

Baby boomers between the ages of 55 and 69 were the only group for which TV was still more popular (39.2 percent).

Overall, almost 60 percent of all generations used smartphones to access OTT content.

While laptops were still highly preferred by Generation Z and millennials, Generation Xers and baby boomers still preferred to watch TV.

Netflix was the most popular OTT platform used by all generations, followed by Wavve.

“All generations except for baby boomers tend to prefer watching videos on OTT platforms,” said SK Telecom. “We expect more people to turn to OTT platforms in the future.”

H. M. Kang (hmkang@koreabizwire.com)