SEOUL, Jan. 29 (Korea Bizwire) – Hite Jinro Co., South Korea’s leading liquor manufacturer, said Monday its combined sales in key European countries jumped 60 percent on-year, as it moves to expand its presence in the global market. A total of 220,000 cases of beer were sold in European countries, including England, France, Germany and Russia, according [...]
SEOUL, June 24 (Korea Bizwire) – Soju cocktail fever ignited by Lotte Liquor’s “Soonhari” series is being prolonged with the addition of “Jamongeiseul,” a grapefruit favored soju from Hite-Jinro. Hite-Jinro announced on June 23 that it had sold it’s entire stock of 1.15 million bottles of the grapefruit soju cocktail just one day after its [...]
![[Feature] Game Starts for “Throne of Beer”](http://koreabizwire.com/wp/wp-content/uploads/2014/04/beer-203855_640.jpg "[Feature] Game Starts for “Throne of Beer”")
SEOUL, Korea, April 15, 2014 (Korea Bizwire) – This year, there will be two big international sporting events such as the FIFA World Cup in Brazil and the Asian Games in Incheon. Traditionally, in the year with the big sports events, the sale of beer increased significantly as people would enjoy the games drinking beer. [...]