SEOUL, Feb. 22 (Korea Bizwire) — South Korean home appliance makers are offering upgrade services for previously sold products as part of their customer lock-in strategy. On Feb. 10, when Samsung Electronics Co. unveiled new Galaxy S22 smartphones, the company revealed a plan to extend its Android OS upgrade policy from three to four years. [...]
SEOUL, Feb. 9 (Korea Bizwire) — Three years into the pandemic, the home appliances makers are witnessing a higher number of people fixing home appliances by themselves as they gain more interest in sanitation and want to maintain home appliances on their own without the help of professional technicians. LG Electronics Inc.’s new Whisen Tower [...]
SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]
SEOUL, May 28 (Korea Bizwire) — Competition is heating up among South Korea’s major home appliance makers to get the upper hand in the wine cellar market, which has been growing at a healthy pace thanks to the increase in the number of people drinking at home resulting from the COVID-19 pandemic. Sales and revenues from [...]
SEOUL, May 3 (Korea Bizwire) — Keen market attention is now focused on the future performance of LG Electronics Inc.’s home appliance and air solution (H&A) unit following its record earnings in the first quarter of the year, analysts said Monday. LG Electronics said Thursday the operating profit of its H&A division came to an [...]
SEOUL, March 9 (Korea Bizwire) — Samsung Electronics Co. on Tuesday said it will expand its lineup of customizable home appliances that allow consumers to better reflect their lifestyles as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend. Samsung said its concept of BESPOKE will be applied to all [...]
SEOUL, Jan. 6 (Korea Bizwire) — Samsung Electronics Co. said Wednesday global shipments of its customizable home appliance products have surpassed 1 million units as the South Korean tech giant expects more sales from overseas this year. Samsung’s Bespoke home appliances reached the milestone 20 months after the company began to manufacture such products. In [...]
SEOUL, Nov. 17 (Korea Bizwire) — As the country enters the age of the so-called ‘New Normal,’ the keyword that represents current trends in the home appliances market is ‘customization’. New series of home appliances come with design choices such as color, patterns, and material, that can be tailored to match the tastes of various [...]
SEOUL, Oct. 22 (Korea Bizwire) — LG Electronics Inc. on Thursday launched a new home appliance line with enhanced customization options as the South Korean tech firm targets more consumers who seek their own home interior styling. LG Objet Collection allows consumers to select their own colors and materials for home appliances so that they [...]
SEOUL, Aug. 28 (Korea Bizwire) — South Korea’s two tech giants — Samsung Electronics Co. and LG Electronics Inc. — on Friday said they will release new home appliance products in Europe to boost sales in the region amid the pandemic. Samsung said it will begin launching a new laundry appliance with upgraded artificial intelligence [...]