SEOUL, May 4 (Korea Bizwire) — The home appliance industry is engaged in fierce marketing competition, targeting customers staying at home amid the outbreak the novel coronavirus. The recent marketing blitz is part of efforts to make up for the decline in demand in the home appliance market by targeting consumers who want to enjoy [...]
SEOUL, May 1 (Korea Bizwire) — LG Electronics Inc. outpaced its U.S. rival Whirlpool Corp. in terms of sales in the first quarter of 2020, data showed Friday, on the back of the robust performance of its premium home appliance business division. U.S. home appliance maker Whirlpool posted an operating profit of US$260 million in [...]
BERLIN, Sept. 8 (Korea Bizwire) — LG Electronics Inc. is ramping up investment to expand businesses in the built-in home appliance market to capitalize on the fast growing segment, its president said on Sunday. Song Dae-hyun, the head of LG’s home appliance and air solution division, said the company aims to become a “top-tier” player [...]
BERLIN, Sept. 6 (Korea Bizwire) — Samsung Electronics Co. will bolster efforts to expand its presence in Europe’s built-in home appliance market with the launch of its customizable refrigerator lineup BESPOKE, its chief executive said. Since its debut in South Korea in June, BESPOKE made a splash in the domestic market with various options for [...]
SEOUL, Apr. 3 (Korea Bizwire) — LG Electronics Inc.’s revenue from its home appliance rental service jumped over the last two years, its business report showed Wednesday, as more people opt for renting gadgets to save money on purchases, installations and maintenance. The electronics maker posted 292.4 billion won (US$257.2 million) in sales from its [...]
SEOUL, Feb. 19 (Korea Bizwire) — South Korean electronics makers said Tuesday they will present advanced home appliances at a U.S. kitchen and bath trade show to target the premium home appliances market. Samsung Electronics Co. said it will join hands with Dacor, a luxury American home appliance brand, to showcase a suite of built-in [...]
SEJONG, Sept. 17 (Korea Bizwire) — Home appliance sales in South Korea reached a new high in July as the country was gripped by the worst heat wave in more than a century, government data showed Monday. The constant index for electronics sales came to 189.1 for July, the highest level since 2005, when related [...]
SEOUL, Jan. 30 (Korea Bizwire) – A shift in color trends for home appliances is playing out as the consumer electronics industry rushes to introduce increasingly dark toned products in the market. According to industry watchers, Korean tech giants Samsung and LG are launching new refrigerator and washing machines in black or metallic hues. Samsung [...]
SEOUL, Nov. 23 (Korea Bizwire) – Small-size home appliances are growing in popularity in South Korea amid the increasing number of single-member households, a local manufacturer said Wednesday. Dongbu Daewoo Electronics Co. said it has so far sold more than 2 million refrigerators, washers and other products targeting consumers living alone. The number of single-person [...]
SEOUL, Oct. 17 (Korea Bizwire) – With several high profile controversies over toxic chemical content and high electromagnetic wave emissions in Korean products, domestic consumers are flocking to European options instead, in search of safer goods. Italian home appliance brand Imetec saw sales rise by 629 percent in September compared to September 2015, mainly driven [...]