SEOUL, April 2 (Korea Bizwire) — Charitable giving by South Korean celebrities has evolved into a defining cultural trend, with major K-pop acts and their fanbases increasingly stepping forward to address social issues and disaster relief. Experts say this growing phenomenon reflects both heightened expectations of public responsibility for entertainers and a maturing fandom that seeks [...]
SEOUL, Feb. 10 (Korea Bizwire) — Amid controversy arising at the Beijing Winter Olympics on China’s false ownership claims over hanbok, K-pop celebrities unveiled photos of themselves wearing the Korean traditional attire. On Tuesday, Suga of K-pop supergroup BTS posted a photo of himself on social media wearing a Korean royal robe. The photo was [...]
SEOUL, Nov. 17 (Korea Bizwire) — With travel restrictions eased under the “living with COVID-19″ scheme, big-name K-pop stars are heading overseas to hold live concerts with foreign fans that have not been held for nearly two years. Superband BTS is at the forefront of the move, scheduled to throw a series of live in-person [...]
SEOUL, July 29 (Korea Bizwire) — Many K-pop fans around the world are dreaming of becoming so-called “successful fans,” referring to those who get noticed by their idols or have an in-person meeting with them. At the ongoing Tokyo Olympics, young Korean athletes have become the envy of those K-pop fans, as the athletes have [...]
SEOUL, Nov. 30 (Korea Bizwire) — Three K-pop idols, including members from boy band NU’EST, have joined a tourism promotion campaign to walk fans and YouTube users through major Korean tourist spots. Two NU’EST members, Hwang Min-hyun and Ren, as well as the soloist Ha Sung-woon joined the video campaign operated by Seo Kyung-duk, a [...]
SEOUL, July 15 (Korea Bizwire) – To attract young customers in their 20s and 30s, Korean department stores are holding various promotional events, such as a mega concert with K-pop stars and mobile coupons for VIPs visiting the stores. The department stores are feeling a sense of crisis that if they neglect buyers under 40, [...]