Laundry Archives | Be Korea-savvy
Industry Watchers Expect Laundry Dryer Market to Boom in 2017

Industry Watchers Expect Laundry Dryer Market to Boom in 2017

SEOUL, Feb. 6 (Korea Bizwire) – The home appliance industry has recently upped growth expectations for the laundry dryer market from doubling this year (compared to 2016) to tripling, if not quadrupling, to 300,000 to 400,000 units to be sold.  Despite the ubiquity of electric or gas dryers overseas, most Korean households still make use [...]

LG Electronics Shifts Away from Modest Marketing Strategy

LG Electronics Shifts Away from Modest Marketing Strategy

SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns.  LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]