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Home Shopping Firms Speed Up Competition in Live Commerce to Attract MZ Generation

Home Shopping Firms Speed Up Competition in Live Commerce to Attract MZ Generation

SEOUL, May 12 (Korea Bizwire) — Home shopping companies are stepping up competition in the field of live commerce, or TV home shopping-style mobile shopping, to address demand from the MZ generation, who are more acquainted with watching videos on mobile phones. CJ OnStyle recently renovated the ‘live show’ tab on its mobile application to [...]

Live Commerce Broadcasting Supporting Small Merchants Garners Public Attention

Live Commerce Broadcasting Supporting Small Merchants Garners Public Attention

SEOUL, Nov. 16 (Korea Bizwire) — A live commerce broadcasting channel run by youngsters in their 20s aimed at helping small merchants is drawing public attention in South Korea. During the broadcasts, the two live-stream their shopping on behalf of their viewers to help merchants at traditional five-day markets in South Gyeongsang and Jeolla Provinces, regions [...]

Livestreaming Platform, Another Alternative Tool for Retailers in ‘Non-contact’ Era

Livestreaming Platform, Another Alternative Tool for Retailers in ‘Non-contact’ Era

SEOUL, May 26 (Korea Bizewire) — Beset by falling revenues amid the new coronavirus pandemic, South Korean retailers have been struggling to stay afloat by expanding the online sales business amid the non-contact trend. Now, they are further going online by taking the note of livestreaming shopping tools in a bid to woo more customers. [...]