SEOUL, Nov. 15 (Korea Bizwire) — CJ Onstyle, a home shopping unit of South Korean food and entertainment giant CJ Group, announced that it had recently formed a partnership with Google Inc. to start supplying live commerce content on YouTube. The move is a part of the company’s efforts to expand its viewer base towards [...]
SEOUL, Aug. 15 (Korea Bizwire) — South Korean consumers are generally satisfied with live commerce, or TV home shopping-style mobile shopping, but the biggest cause of complaints lies in frequent buffering, a poll showed Sunday. According to a survey conducted by the Korea Consumer Agency of 1,500 adult consumers who had purchased products through five [...]
SEOUL, April 7 (Korea Bizwire) — Six out of 10 Seoulites have made a purchase using live commerce, or TV home shopping-style mobile shopping, a survey showed Wednesday. According to a survey conducted by the Seoul Metropolitan Government of 4,000 consumers between 20 and 60 years of age, 2,315 or 57.9 percent of the total said [...]
SEOUL, Dec. 1 (Korea Bizwire) — Kakao Corp. will acquire a majority stake of live commerce startup firm Grip Co., according to sources Wednesday. The South Korean tech giant plans to acquire a 48 percent stake of the company for 180 billon won (US$152.5 million), sources familiar with the deal said. Established in 2018, the [...]
SEOUL, May 12 (Korea Bizwire) — Home shopping companies are stepping up competition in the field of live commerce, or TV home shopping-style mobile shopping, to address demand from the MZ generation, who are more acquainted with watching videos on mobile phones. CJ OnStyle recently renovated the ‘live show’ tab on its mobile application to [...]
SEOUL, March 31 (Korea Bizwire) — With live commerce, or TV home shopping-style mobile shopping, emerging as a major online shopping trend in the COVID-19 era, South Korea’s major retailers are scrambling to jump on the bandwagon. Lee Sang-ho, CEO of online shopping platform 11st, said Thursday in the shareholder meeting of SK Telecom Co., [...]
SEOUL, Nov. 16 (Korea Bizwire) — A live commerce broadcasting channel run by youngsters in their 20s aimed at helping small merchants is drawing public attention in South Korea. During the broadcasts, the two live-stream their shopping on behalf of their viewers to help merchants at traditional five-day markets in South Gyeongsang and Jeolla Provinces, regions [...]
SEOUL, May 26 (Korea Bizewire) — Beset by falling revenues amid the new coronavirus pandemic, South Korean retailers have been struggling to stay afloat by expanding the online sales business amid the non-contact trend. Now, they are further going online by taking the note of livestreaming shopping tools in a bid to woo more customers. [...]