Pop-Ups Starring K-Pop Idols and Viral Characters Lure Young Shoppers to Department Stores
SEOUL, May 13 (Korea Bizwire) – On the first floor of Lotte World Mall last month, queues snaked up to the third floor as crowds of students and foreign visitors flocked to a pop-up store event featuring the K-pop group Tomorrow X Together. At a Kiwoom Heroes baseball team pop-up that ran until May 5 at [...]