LG Electronics Shifts Away from Modest Marketing Strategy
SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns. LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]