SEOUL, June 15 (Korea Bizwire) – South Korea’s advertising expenditure for 2015 was the sixth largest among member countries of the Organization for Economic Cooperation and Development, a report showed Tuesday. Advertising expenses in the country reached US$11.8 billion last year to trail behind the United States, Japan, Germany, Britain, and France, according to the [...]
SEOUL, May 31 (Korea Bizwire) – LG Electronics has long been criticized for its ‘humble’ marketing strategies despite launching products with class-leading features. However, the global electronics giant is now challenging the accusations with radical marketing campaigns. LG recently invited Sierra Blair-Coyle, a professional rock climber, to climb a 33-storey building using only the vacuuming [...]
SEOUL, March 17 (Korea Bizwire) – LG Electronics has been criticized for another misplaced marketing agenda following the epic match between professional Go player Lee Se-dol and AlphaGo. Lee wore a shirt that had the characters ‘G5’ embroidered on the sleeve. The G5 is expected to be the next smartphone to be launched by Lee’s long time [...]
SINGAPORE and FOSTER CITY, CA, Nov. 17 (Korea Bizwire) – Amobee, a leading global marketing technology company, announced today the addition of international data and enhanced functionality for its patented Brand Intelligence technology platform, which analyzes and correlates over 60 billion content engagements and consumption trends across the digital ecosystem — web, video, mobile, and [...]
SEOUL, Nov.6 (Korea Bizwire) – Instagram, the social networking service that lets users share pictures and videos, introduced a new advertising service at a marketing event called ‘Instagram in Korea’. The company recently introduced various types of advertisements such as pictures and videos, slides, and action-inducing ads for the first time in Korea. At the [...]
SEOUL, April 27 (Korea Bizwire) – South Korean part-time workers saw their hourly wage jump more than 11 percent on-year in the first quarter to exceed the legal floor of 5,580 won (US$5.19), a poll showed Monday. The average hourly wage of part-timers came to 6,910 won in the January-March period, up 11.3 percent from [...]
AMSTERDAM and DUSSELDORF, Germany, June 6 (Korea Bizwire) — BIC has started crowdsourcing digital handwriting contributions and data from all over the planet in order to combine them into a single typeface. The Universal Typeface experiment is a celebration of the BIC Cristal ballpoint, of which more than 100 billion have been produced since 1950. [...]
SEOUL, May 15 (Korea Bizwire) – “Big Data,” gleaned from credit card usage patterns have revealed Chinese consumers are increasingly calling the shot in Korean local market. Data on the usage of credit cards by foreigners in Korea showed that the credit card usage of Chinese tourists increased 82.7 percent last year from the previous [...]
NEW YORK, May 6 (Korea Bizwire) – Solve Media, the leader in Secure Media for online branding at scale, today unveiled its gestural advertising technology, enabling brands to capitalize on the interactive opportunity presented by touchscreen devices. Through gestural engagements, such as the double-tap, swipe, and drag-and-drop, it is now more efficient than ever for brands [...]
BOWLING GREEN, Ky., May 6 (Korea Bizwire) – Fruit of the Loom announced on May 6th that famed American street performer The Naked Cowboy® is officially changing his iconic underwear from standard briefs to Fruit of the Loom’s all-new Reinvented Boxer Brief. The New York City icon will be rocking his boxer brief look – with all-new features [...]