SEJONG, Dec. 7 (Korea Bizwire) – Audi Volkswagen Korea, the local unit of the German automaker, was slapped with a record 37.3 billion-won (US$31.9 million) fine for making false advertisements on its cars to cover up its fabricated emissions results, the corporate watchdog said Wednesday. The company had advertised on- and offline that its models [...]
SEOUL, Nov. 16 (Korea Bizwire) – “There are many ‘touchpoints’ in the Kakao platform, and all of (our users’) life moments can be turned into a marketing opportunity,” said Kakao CEO Jimmy Lim, during Tuesday’s Business Conference held in Seoul with advertisers. The conference was arranged to declare Kakao’s newfound commitment to improving its disappointing [...]
SEOUL, Oct. 28 (Korea Bizwire) – Korean high-end bag maker Hormiga is under fire for false marketing, promoting one of its ostrich leather handbags as if it had been worn by President Park Geun-hye, with an astronomical price tag of $14,000. The company introduced the bag on its homepage with the description the handbag that [...]
SEOUL, Sept. 8 (Korea Bizwire) – Galleria Duty Free 63, a duty-free store run by Hanwha Galleria, said Thursday it has picked three part-timers who will get paid US$20,000 for one week of marketing and brand-advertising activities. Galleria Duty Free 63 put out the ad for the high-paid part-timers after fully opening its outlet in [...]
SEOUL, Sept. 6 (Korea Bizwire) – Korea’s leading distiller, HiteJinro, has chosen a new marketing strategy for a fresh wave of TV commercials, with the new ads featuring some of the hottest K-pop stars drinking soju, seemingly tipsy, while casually singing their talents away – behavior that is perhaps appropriate given that the ads are [...]
SUWON, July 16 (Korea Bizwire) – The Gyeonggi Nambu Provincial Police Agency (GNPPA) is hiring a unique set of experts and creative talents that would normally seem unfit for a normal police recruiting operation. The agency is hiring young officers with experience in marketing, blogging, and even cartoon drawing, all to connect with SNS (social [...]
NEW YORK, Jul. 14 (Korea Bizwire) — Nasdaq’s Corporate Solutions business (Nasdaq:NDAQ), has launched Nasdaq Influencers, a new solution designed specifically for communications and marketing professionals to discover and connect with the most relevant thought leaders in their industry and uncover new opportunities to share their news and information, insights and recommendations as well as drive brand identity [...]
SEOUL, July 5 (Korea Bizwire) – Liquor companies, barred from public spaces and airtime, are resorting to top celebrities for maximized advertisement effect, according to industry officials Tuesday. The government has been tightening regulations on liquor ads, revising the law on national health improvement. Recent changes include barring liquor ads on TV from 7 a.m. [...]
SEOUL, June 21 (Korea Bizwire) – Seasonal sales and promotional events at retail stores are becoming too mundane, so companies are shifting their focus to try to connect with consumers and provide an engaging shopping experience. Unique and unconventional marketing methods that encourage consumer participation and trigger emotions are becoming popular in Korea. Fila Originale, [...]
SEOUL, June 21 (Korea Bizwire) – South Korea’s digital signage industry could create 70,000 jobs and generate 10.1 trillion won (US$8.6 billion) in production by 2020, a local think tank said Monday. The Korea Economic Research Institute made the prediction in a report on the smart advertising industry. Digital signage refers to display devices that show [...]