SEOUL, Jun. 29 (Korea Bizwire) — Kim Min-kyung, a 23-year-old newlywed, says her life revolves around Instagram, from getting tips to buying beauty products. She is a huge fan of Im Ji-hyun, an online celebrity and beauty guru with over 7.9 million followers who avidly keep close tabs on her every move. Im is better [...]
SEOUL, Jun. 20 (Korea Bizwire) — Samsung Electronics Co., which released its Galaxy S9 smartphone earlier this year, is carrying out various marketing programs around the globe to bolster weaker-than-expected sales of its flagship device, industry watchers said Wednesday. The South Korean tech giant joined forces with Ya Ge, a popular restaurant in Taiwan, showcasing [...]
SEOUL, Jun. 19 (Korea Bizwire) — With the Korean national soccer team falling to Sweden in its first match at the 2018 World Cup in Russia, analysts have noted that marketing efforts in the food and beverage industry, which usually plays up the international event, haven’t gained much traction this time around. Although larger issues [...]
New York, May 1 (Korea Bizwire) — Symphony Talent, a leading Talent Acquisition solutions provider, today announced additions to its global client base across a diversified field of industries, demonstrating the company’s continued momentum in applying its data-driven, consumer marketing approach in the HR tech and Employer Branding space through the company’s Hodes, M-Cloud and [...]
DALLAS, Mar. 21 (Korea Bizwire) — Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, today announced that Big C is implementing its SR Personalized Marketing solution. Headquartered in Bangkok, Thailand, Big C is a leading omnichannel retailer in Thailand [...]
SEOUL, June. 21 (Korea Bizwire) — With the advent of technology, South Korean shopping channels as we know them are in for a dramatic makeover. The massive conglomerates behind many of these channels are increasingly tapping comedians and internet stars to be the face of their sales broadcasts through digital platforms. One industry powerhouse leading the [...]
SEOUL, May 29 (Korea Bizwire) – The latest marketing trend among imported luxury automakers is the introduction of “Korea Edition” models. According to industry watchers, McLaren Seoul is launching five limited edition models of the 570S Korea Edition, based on the McLaren 570S Coupe and manufactured by the McLaren Special Operations division. To be sold [...]
SEOUL, March 31 (Korea Bizwire) – Samsung Electronics Co. started a full-fledged marketing drive for its latest flagship smartphone, the Galaxy S8, in South Korea, industry watchers said Friday, ahead of the official release slated for April 21. Samsung already started displaying the Galaxy S8 and the Galaxy S8 Plus at its main shop located [...]
SEOUL, March 6 (Korea Bizwire) – South Korea’s credit card companies suffered a drop in their net profit last year on a sharp increase in marketing cost and loan loss expenses, data showed Monday. Eight standalone credit card firms here posted a total of 1.81 trillion won (US$1.5 billion) in net profit, down 9.9 percent [...]
SEJONG, Dec. 7 (Korea Bizwire) – Audi Volkswagen Korea, the local unit of the German automaker, was slapped with a record 37.3 billion-won (US$31.9 million) fine for making false advertisements on its cars to cover up its fabricated emissions results, the corporate watchdog said Wednesday. The company had advertised on- and offline that its models [...]