SEOUL, Nov. 18 (Korea Bizwire) — A retail company is engaging with so-called ‘manias’ as part of its marketing strategy, as they are rising as new major consumers capable of offering useful advice for product development. Homeplus Co., a South Korean hypermarket chain operator, plans to hold a ‘Club Week’ until November 27, during which [...]
SEOUL, Oct. 31 (Korea Bizwire) — With K-pop superband BTS wrapping up a 14-month world tour, ‘BTS marketing’ shows no signs of slowing. A new mask pack created jointly by local cosmetics company Mediheal and BTS, the Mediheal Teatree Care Solution Essential Mask EX. BTS Edition, sold out just 8 minutes after its release. Top [...]
SEOUL, Oct. 21 (Korea Bizwire) — Samsung Electronics Co., an official sponsor for the 2020 Tokyo Olympics, has decided to overhaul its marketing strategy for the upcoming Olympic Games amid a prolonged dispute between South Korea and Japan. Samsung reportedly plans to remove the company name from all advertisements for the Olympics, and replace it [...]
SEOUL, Sept. 17 (Korea Bizwire) — Cigarette manufacturers will no longer be allowed to conduct various marketing activities for electronic devices used for smoking electronic cigarettes. The Ministry of Health and Welfare announced on Monday that new legislation will soon be implemented to ban such activities. The new legislation classifies electronic cigarettes as tobacco products [...]
CHICAGO, Aug. 29 (Korea Bizwire) — 4C, a global data science and marketing technology company, today announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report “The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019,” published today. For the evaluation, the 13 most significant [...]
SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]
SEOUL, May 28 (Korea Bizwire) — As competition in the hotel industry grows and the customer base expands, attempts are being made to implement differentiated content and marketing for each hotel. In the past, competition focused on how luxurious facilities and services were, but now it is about how unique and customer-centered the hotels are. [...]
SEOUL, Dec. 10 (Korea Bizwire) — Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco (BAT) Korea have all set up departments to exclusively promote sales of their e-cigarettes and are increasing the number of their street stores. [...]
SEOUL, Aug. 2 (Korea Bizwire) — South Korea’s top automaker Hyundai Motor Co. said Thursday it has launched its “#whatsnext” marketing campaign in Saudi Arabia following the Islamic country’s decision to allow women to drive cars. Saudi Arabia allowed women to drive cars for the first time on June 24. Hyundai said it released a [...]
SAN FRANCISCO, Jul. 4 (Korea Bizwire) — The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does – help growth marketers deliver [...]