SEOUL, April 19 (Korea Bizwire) — Namyang Dairy Products Co., a major South Korean dairy firm, is facing a strong backlash after claiming that its product can help control the novel coronavirus. In a symposium held on Tuesday, the company suggested that its Bulgaris yogurt drink was identified as being capable of killing the virus [...]
SEOUL, Feb. 4 (Korea Bizwire) — Department stores are going beyond showcasing and discount promotions to tap into the ‘sensibility’ of customers to promote items online. Shinsegae Department Store added a ‘lifestyle content’ section on its mobile app last October, which introduces movies, books, and merchandise that best represent the current month or season. On [...]
SEOUL, Nov. 19 (Korea Bizwire) — South Korean department stores are on track to transform their outlets from simple shopping centers into culture spaces. Lotte Department Store, for example, started setting up experience-focused cultural facilities within its outlets across the country last year. The company’s flagship store in Jamsil, southern Seoul, is running a cultural [...]
SEOUL, Sept. 23 (Korea Bizwire) — Department stores are undergoing renovations to attract the so-called MZ generation, encompassing the Millennials and Generation Z. After its first renovation in 11 years, Hyundai Department Store’s Jungdong Branch reopened the ‘U-Plex’ Fashion House on Wednesday in Bucheon, west of Seoul. The store houses 130 domestic and international fashion [...]
HONG KONG, CHINA, Sept. 17 (Korea Bizwire) - We live in the age of the social influencer. Nowadays, with the development of the internet and the growth of social media, it is increasingly easy for consumers to post a comment or a picture of a product and to notice whether somebody else uses or praises a [...]
SEOUL, Aug. 27 (Korea Bizwire) — Samsung Electronics Co. said Thursday it has joined hands with a local fashion accessory brand to conduct various marketing activities for the Galaxy Note 20 phablet as the tech company tries to boost sales of the flagship mobile device. Samsung will collaborate with Joseph&Stacey, a Seoul-based handbag and wallet [...]
SEOUL, June 16 (Korea Bizwire) — Amid a growing trend towards avoiding person-to-person interaction due to the spread of the coronavirus, a new type of advertising called “untact marketing” is prevailing in the South Korean automobile market. The newly-coined term “untact” refers to non-face-to-face contact. According to industry sources on Saturday, this type of marketing [...]
SEOUL, May 18 (Korea Bizwire) — K-pop boy band BTS is revitalizing South Korean retail industry that has been suffering from a precipitous drop in demand prompted by the coronavirus outbreak after clothing, massage chairs, and other products touted by the boy band have seen a major sales boost. BTS’s worldwide popularity, in particular, is [...]
SEOUL, Jan. 21 (Korea Bizwire) — Following the smartly organized, decadelong K-pop marketing formula, boy band BTS has unexceptionally heralded its new album releases with advance teaser videos and music samples during its past seven-year career. But instead of getting advance SNS hints and teasers about the band’s newest song, fans of BTS were completely [...]
SEOUL, Dec. 9 (Korea Bizwire) — With a growing number of consumers choosing and purchasing products online or on mobile devices, hands-on stores that target such customers are becoming a new marketing trend. “Amore Seongsu,” which opened in early October as a customer experience-oriented store of AmorePacific Corp., a South Korean cosmetics giant, had surpassed [...]