SEOUL, Aug. 23 (Korea Bizwire) — So-called ‘my-nique’ products that emphasize the diversity of personal taste and originality are rising as a new marketing strategy for companies targeting the “MZ generation,” a Korean term referring to millennials and Generation Z. The food and beverage industry has recently come up with limited edition items to attract [...]
SEOUL, July 23 (Korea Bizwire) — Despite the opening of the Tokyo Olympics right around the corner, Olympic marketing activities in the South Korean restaurant and food and beverage industries remain uncharacteristically tepid. This reflects that the sentiment that Olympic fever is not as strong as in the past due to the pandemic. Coca-Cola Beverage [...]
TAIPEI, TAIWAN, June 22 (Korea Bizwire) - Appier (TSE: 4180) today announced the launch of BotBonnie, an omnichannel conversational marketing platform, boosting Appier’s suite of AI-powered solutions that are designed to help customers intelligently navigate the complex customer journey on messenger services. The launch today marks Appier’s debut in the conversational commerce and marketing space, a move [...]
SEOUL, June 17 (Korea Bizwire) — As the number of Koreans vaccinated against COVID-19 continues to grow, hotels are scrambling to attract inoculated customers. Kolon Hotel Gyeongju is offering a single-person coupon for its sauna, while Mauna Ocean Resort is offering single-person coupons for a free spa. Vaccinated customers can receive benefits at the hotel [...]
NEW YORK, May 25 (Korea Bizwire) — FCB today announced that it has been recognized by The Good Report 2020 as the #1 Global Network, marking its fifth consecutive year being recognized among the top global networks. A collaboration between ACT Responsible and WARC Rankings, The Good Report celebrates creative communications that advocate for sustainability [...]
SEOUL, May 20 (Korea Bizwire) — Major hotels in South Korea are turning to a variety of rather unusual marketing strategies to attract customers amid the pandemic. The Millennium Hilton Seoul is offering a 50 percent discount on its lunch buffet for recipients of the COVID-19 vaccine and their companions on weekdays until June 30. [...]
SEOUL, May 17 (Korea Bizwire) — South Korean major multiplexes are struggling to attract moviegoers as the coronavirus pandemic continues to rage on. Megabox is offering a movie ticket and a carbonated drink for every 10,000 won (US$8.81) purchase until May 31. Every customer who watches five movies at the theater this month will be [...]
SEOUL, May 11 (Korea Bizwire) — Demand for ‘meatless meat’, made with plant-based ingredients, is increasing as a growing number of consumers are beginning to take interest in the environment and animal welfare. Lotte Mart, the hypermarket chain operated by retail giant Lotte, recently released a meat analogue series comprising six products made with devil’s [...]
SEOUL, May 4 (Korea Bizwire) — Raffling, a lottery system in which only winners can buy certain products, has become a popular marketing strategy ever since its introduction to South Korea by foreign fashion brands such as Nike and Adidas. Now, the practice is being incorporated into various fashion platforms. Musinsa, the No. 1 player [...]
SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]