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Appier Adds Omnichannel Chatbot Platform BotBonnie to its AI-powered Solutions to Boost Conversational Marketing

TAIPEI, TAIWAN, June 22 (Korea Bizwire) - Appier (TSE: 4180) today announced the launch of BotBonnie, an omnichannel conversational marketing platform, boosting Appier’s suite of AI-powered solutions that are designed to help customers intelligently navigate the complex customer journey on messenger services. The launch today marks Appier’s debut in the conversational commerce and marketing space, a move [...]

Hotels Scramble to Attract Vaccinated Customers

SEOUL, June 17 (Korea Bizwire) — As the number of Koreans vaccinated against COVID-19 continues to grow, hotels are scrambling to attract inoculated customers. Kolon Hotel Gyeongju is offering a single-person coupon for its sauna, while Mauna Ocean Resort is offering single-person coupons for a free spa. Vaccinated customers can receive benefits at the hotel [...]

FCB Named #1 Global Network on The Good Report 2020

NEW YORK, May 25 (Korea Bizwire) — FCB today announced that it has been recognized by The Good Report 2020 as the #1 Global Network, marking its fifth consecutive year being recognized among the top global networks. A collaboration between ACT Responsible and WARC Rankings, The Good Report celebrates creative communications that advocate for sustainability [...]

Hotels Resort to Unusual Marketing Strategies to Survive in Pandemic Era

SEOUL, May 20 (Korea Bizwire) — Major hotels in South Korea are turning to a variety of rather unusual marketing strategies to attract customers amid the pandemic. The Millennium Hilton Seoul is offering a 50 percent discount on its lunch buffet for recipients of the COVID-19 vaccine and their companions on weekdays until June 30. [...]

Theaters Scramble to Attract Moviegoers

SEOUL, May 17 (Korea Bizwire) — South Korean major multiplexes are struggling to attract moviegoers as the coronavirus pandemic continues to rage on. Megabox is offering a movie ticket and a carbonated drink for every 10,000 won (US$8.81) purchase until May 31. Every customer who watches five movies at the theater this month will be [...]

Market for Plant-based Meat Expands in S. Korea

SEOUL, May 11 (Korea Bizwire) — Demand for ‘meatless meat’, made with plant-based ingredients, is increasing as a growing number of consumers are beginning to take interest in the environment and animal welfare. Lotte Mart, the hypermarket chain operated by retail giant Lotte, recently released a meat analogue series comprising six products made with devil’s [...]

Raffles Rise as New Marketing Strategy for Fashion Brands

SEOUL, May 4 (Korea Bizwire) — Raffling, a lottery system in which only winners can buy certain products, has become a popular marketing strategy ever since its introduction to South Korea by foreign fashion brands such as Nike and Adidas. Now, the practice is being incorporated into various fashion platforms. Musinsa, the No. 1 player [...]

Game Developers Turn to Crossover Marketing to Expand Customer Base

SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]

Namyang Dairy Boycott Spreads After Misleading Claim that Yogurt Kills Coronavirus

SEOUL, April 19 (Korea Bizwire) — Namyang Dairy Products Co., a major South Korean dairy firm, is facing a strong backlash after claiming that its product can help control the novel coronavirus. In a symposium held on Tuesday, the company suggested that its Bulgaris yogurt drink was identified as being capable of killing the virus [...]

Department Stores Tap into Customer ‘Sensibility’ for Sales Promotion

SEOUL, Feb. 4 (Korea Bizwire) — Department stores are going beyond showcasing and discount promotions to tap into the ‘sensibility’ of customers to promote items online. Shinsegae Department Store added a ‘lifestyle content’ section on its mobile app last October, which introduces movies, books, and merchandise that best represent the current month or season. On [...]