SEOUL, Nov. 29 (Korea Bizwire) — Korean companies are turning to ‘BTS marketing’ for the world-famous boy band’s concerts in Los Angeles. Samsung Electronics Co. and AmorePacific Corp. have set up company booths along the side of SoFi Stadium in the U.S. city where the concerts will take place and have held various promotions and [...]
SEOUL, Nov. 25 (Korea Bizwire) — Hyundai Motor Co.’s IONIQ 5 all-electric model and Tucson SUV will be making an appearance in latest Marvel film “Spider-Man: No Way Home,” coming to theaters on Dec. 15. Hyundai Motor said that the IONIQ 5 and Tucson will appear in major movie scenes, taking part in a series [...]
SEOUL, Nov. 15 (Korea Bizwire) — With the year-end shopping season close at hand, South Korea’s major TV manufacturers are going all-out to strengthen their appeal to the consumers who are opting for larger TVs. According to the U.S. website of Samsung Electronics Co., the company’s mini LED TV 8K Neo QLED TV is now selling [...]
SEOUL, Nov. 8 (Korea Bizwire) — South Korean retailers are increasingly turning to metaverse platforms for marketing. Metaverse, a combination of meta (meaning beyond) and verse (from universe), refers to a three-dimensional virtual shared world in which all activities can take place with the help of augmented- and virtual-reality services. BGF Retail Co., the operator [...]
SEOUL, Nov. 4 (Korea Bizwire) — One of the main reasons behind Starbucks Coffee Korea employees’ truck protest last month was their exhaustive workload that has everything to do with the coffee chain’s famous marketing events. The first-ever protest by the coffee chain’s workers was set off by a 50th anniversary event on Sept. 28, [...]
SEOUL, Oct. 7 (Korea Bizwire) — An increasing number of business marketers are using ‘plogging,’ the act of picking up trash while jogging, to polish company reputations as responsible participants in environmental, social and governance (ESG) management. South Korea’s top cosmetics maker Amorepacific Corp.’s eco-friendly brand Innisfree recently joined hands with marine waste collectors on [...]
SEOUL, Oct. 4 (Korea Bizwire) — Department stores and shopping malls are targeting so-called ‘pet-fams’ or family consumers with pets to attract more customers in the pandemic era. Cocco Square, a lifestyle shop for pets, opened at Lotte Premium Outlet Time Villas in in Uiwang, Gyeonggi Province on Sept. 10, taking up four floors. Cocco [...]
SEOUL, Sept. 23 (Korea Bizwire) — Home appliance manufacturers are diversifying their marketing strategies to win the hearts of the new and upcoming MZ generation, born between the 1980s and 2000s. Samsung Electronics Co. appeared on Naver Live Commerce to release and sell the new multifunctional cooking appliance BESPOKE Qooker while its rival LG Electronics [...]
SEOUL, Aug. 23 (Korea Bizwire) — So-called ‘my-nique’ products that emphasize the diversity of personal taste and originality are rising as a new marketing strategy for companies targeting the “MZ generation,” a Korean term referring to millennials and Generation Z. The food and beverage industry has recently come up with limited edition items to attract [...]
SEOUL, July 23 (Korea Bizwire) — Despite the opening of the Tokyo Olympics right around the corner, Olympic marketing activities in the South Korean restaurant and food and beverage industries remain uncharacteristically tepid. This reflects that the sentiment that Olympic fever is not as strong as in the past due to the pandemic. Coca-Cola Beverage [...]