SEOUL, Nov. 25 (Korea Bizwire) — Hyundai Motor Co.’s IONIQ 5 all-electric model and Tucson SUV will be making an appearance in latest Marvel film “Spider-Man: No Way Home,” coming to theaters on Dec. 15.
Hyundai Motor said that the IONIQ 5 and Tucson will appear in major movie scenes, taking part in a series of dynamic stunts to mesmerize the audience.
The company signed a strategic partnership with Sony Pictures Entertainment Inc. in May of last year.
Hyundai will be carrying out various marketing programs with Spider-Man, one of which is producing a commercial for the IONIQ 5 in collaboration with Spider-Man director John Watts and actor Tom Holland.
Hyundai also plans to host a virtual campaign via the recently launched Hyundai Mobility Adventure on metaverse platform Roblox and hold special events at Hyundai Motor Studios in Seoul and Goyang.
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