his image provided by South Korean game developer Pearl Abyss shows its newly-released men’s underwear.
SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials.
This move is interpreted as a part of their strategy to expand their customer base towards non-gamers.
On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s underwear include an item coupon that can be used for Pearl Abyss games “Black Desert” and “Black Desert Mobile.”
One day before the official release, the men’s underwear were released through the online shopping mall 11st and sold out instantly.
This photo provided by E-Mart 24 shows “Lost Ark” lunch box in collaboration with Smilegate.
Smilegate joined hands with convenience store chain E-Mart 24 to release the massively multiplayer online role-playing game (MMORPG) “Lost Ark” lunch box.
The lunch box contains a coupon to get game items, with the package decorated with the main character Mococo.
Smilegate also teamed up with fried chicken chain NeNe Chicken to include game item coupons on the back its packaging.
Gaming giant Nexon Co. launched an extraordinary marketing initiative in February with Hankook Tire & Technology Co., South Korea’s biggest tire manufacturer by sales, displaying the brand of Hankook Tire on the track and podium of its popular online racing game “KartRider.”
M. H. Lee (mhlee@koreabizwire.com)
