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Game Developers Condemn Profit-Driven Practices Stifling Creativity

Game Developers Condemn Profit-Driven Practices Stifling Creativity

SEOUL, Nov. 7 (Korea Bizwire) — Developers from major South Korean game studios are voicing frustration over management practices that prioritize short-term profits over creativity, arguing that such behavior undermines the industry’s global competitiveness. At a meeting with Vice Culture Minister Kim Young-soo on Thursday, members of the IT division of the Korean Federation of Chemical, [...]

Top Korean Game Developers Outearn CEOs as Studios Reward Hit-Makers

Top Korean Game Developers Outearn CEOs as Studios Reward Hit-Makers

SEOUL, Aug. 15 (Korea Bizwire) — South Korea’s leading game studios lavished record pay packages on star developers in the first half of 2025, with several earning more than their own chief executives and even controlling shareholders. According to semiannual filings released August 14, Krafton’s PUBG: Battlegrounds executive producer Jang Tae-seok topped the list, taking [...]

Game Developers Embrace ‘Soft Launch’ Strategy for Game Improvement

Game Developers Embrace ‘Soft Launch’ Strategy for Game Improvement

SEOUL, Aug. 7 (Korea Bizwire) — An increasing number of game developers are embracing the strategy of “soft launches,” wherein they release games in a limited number of countries prior to the official launch. In contrast to beta testing, soft launches incorporate revenue-related elements like paid subscriptions, and the data remains intact post the official [...]

Mid-sized Game Developers Cut Payrolls amid Earnings Slump

Mid-sized Game Developers Cut Payrolls amid Earnings Slump

SEOUL, Feb. 3 (Korea Bizwire) — South Korea’s video game industry is suffering from a delay in the development of new games, a deterioration of business performance resulting from lower than expected popularity of game titles, and the global economic slump. Against this backdrop, layoffs are spreading, particularly among small and medium-sized game developers. Wonder [...]

Game Companies Compete over Metaverse Platform

Game Companies Compete over Metaverse Platform

SEOUL, Sept. 29 (Korea Bizwire) – South Korea’s game developers are competing to promote their own metaverse platforms as Naver Corp.’s Zepeto dominating local metaverse market. NCSOFT Corp.’s Miniverse, up for release next month, is a platform where users can engage in a variety of online meetings in a 3D space through avatars. The company [...]

Korean Game Developers Begin Offensive in Indian Gaming Market

Korean Game Developers Begin Offensive in Indian Gaming Market

SEOUL, May 20 (Korea Bizwire) — China’s unprecedented restrictions on the gaming industry are turning the eyes of South Korean game developers to India, another country with a massive population. Data.ai reported that the Indian version of Krafton Inc.’s global smash hit “PUBG: Battlegrounds” has topped sales charts in Apple’s App Store and ranked second [...]

S. Korean Game Developers Lag Behind New Industry

S. Korean Game Developers Lag Behind New Industry

SEOUL, Feb. 15 (Korea Bizwire) — South Korean game developers are facing a crisis as their newest games are underperforming, failing to produce a clear blueprint to turn the blockchain industry into a new source of profit. The fourth-quarter operating profits of Krafton Inc., the gaming giant behind the global smash hit “PlayerUnknown’s Battlegrounds,” fell [...]

Game Developers Turn to Crossover Marketing to Expand Customer Base

Game Developers Turn to Crossover Marketing to Expand Customer Base

SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]

Taiwanese Game Market Serves as Forward Base for S. Korean Developers

Taiwanese Game Market Serves as Forward Base for S. Korean Developers

SEOUL, Dec. 10 (Korea Bizwire) — South Korean game developers are increasingly turning to Taiwan as a ‘forward base’ before hitting the global markets in China and Southeast Asia. Kakao Games, the game developing unit of South Korean mobile giant Kakao, decided to launch “Odin: Valhalla Rising,” the company’s newest mobile massively multiplayer online role-playing [...]