SEOUL, Aug. 7 (Korea Bizwire) — An increasing number of game developers are embracing the strategy of “soft launches,” wherein they release games in a limited number of countries prior to the official launch. In contrast to beta testing, soft launches incorporate revenue-related elements like paid subscriptions, and the data remains intact post the official [...]
SEOUL, Feb. 3 (Korea Bizwire) — South Korea’s video game industry is suffering from a delay in the development of new games, a deterioration of business performance resulting from lower than expected popularity of game titles, and the global economic slump. Against this backdrop, layoffs are spreading, particularly among small and medium-sized game developers. Wonder [...]
SEOUL, Sept. 29 (Korea Bizwire) – South Korea’s game developers are competing to promote their own metaverse platforms as Naver Corp.’s Zepeto dominating local metaverse market. NCSOFT Corp.’s Miniverse, up for release next month, is a platform where users can engage in a variety of online meetings in a 3D space through avatars. The company [...]
SEOUL, May 20 (Korea Bizwire) — China’s unprecedented restrictions on the gaming industry are turning the eyes of South Korean game developers to India, another country with a massive population. Data.ai reported that the Indian version of Krafton Inc.’s global smash hit “PUBG: Battlegrounds” has topped sales charts in Apple’s App Store and ranked second [...]
SEOUL, Feb. 15 (Korea Bizwire) — South Korean game developers are facing a crisis as their newest games are underperforming, failing to produce a clear blueprint to turn the blockchain industry into a new source of profit. The fourth-quarter operating profits of Krafton Inc., the gaming giant behind the global smash hit “PlayerUnknown’s Battlegrounds,” fell [...]
SEOUL, Aug. 31 (Korea Bizwire) — South Korean game developers have been turning their eyes to the production of TV series and films in a bid to diversify their business portfolios amid the booming Korean entertainment industry. Com2uS, an online and mobile game publisher, said last week that it has claimed a combined 38 percent [...]
SEOUL, April 22 (Korea Bizwire) — South Korean game developers are actively engaged in crossover marketing using everyday life-related materials. This move is interpreted as a part of their strategy to expand their customer base towards non-gamers. On Tuesday, Pearl Abyss Corp. released men’s underwear in collaboration with a fashion brand Swagger. The newly-released men’s [...]
SEOUL, Dec. 10 (Korea Bizwire) — South Korean game developers are increasingly turning to Taiwan as a ‘forward base’ before hitting the global markets in China and Southeast Asia. Kakao Games, the game developing unit of South Korean mobile giant Kakao, decided to launch “Odin: Valhalla Rising,” the company’s newest mobile massively multiplayer online role-playing [...]
SEOUL, July 28 (Korea Bizwire) – South Korean game developers are targeting the rapidly growing North American gaming market for new releases. The global market research firm NPD Group reported that there were approximately 244 million gamers in the U.S. as of May, which is about 74 percent of the total U.S. population. More than [...]
SEOUL, Sept. 9 (Korea Bizwire) — Experts are raising concerns as South Korean game developers continue to stick with massive multiplayer online role-playing games (MMORPG). Google Play’s top sales in the first week of September showed that seven out of top ten games were MMORPGs. IGAWorks, a South Korean marketing solutions company, reported that MMORPG [...]