Orion Archives | Page 2 of 2 | Be Korea-savvy
Food Companies Set up Shop for Face-To-Face Marketing with Consumers

Food Companies Set up Shop for Face-To-Face Marketing with Consumers

SEOUL, Nov. 17 (Korea Bizwire) – Food and snack companies are reaching out to consumers through face-to-face encounters at cafes and restaurants, and reaping multiple benefits of upgrading their company image, testing new products and increasing sales, industry officials said Thursday.  Binggrae in March gave its Banana-flavored Milk, a product that has survived for 40 [...]

Food Firms Diversify Business amid Slump

Food Firms Diversify Business amid Slump

SEOUL, Oct. 19 (Korea Bizwire) – Major South Korean food and beverage companies are diversifying their business portfolios as they are reeling from a drawn-out slump, industry officials said Wednesday.  The country’s biggest confectionery Orion Corp. said it has joined with the National Agricultural Cooperative Federation (Nonghyup) to venture into the food market. Under the [...]

Korean Snacks Make Solid Overseas Inroads

Korean Snacks Make Solid Overseas Inroads

SEOUL, Dec. 18 (Korea Bizwire) – Famous Korean snacks have captivated the taste buds of Asian consumers, making overseas sales more important for local confectionery companies grappling with slower growth on home turf, data showed Friday.  Major Korean confectionery companies are increasingly setting their sights on a wider market after seeing robust growth in China [...]