outdoor Archives | Be Korea-savvy
Outdoor Fashion Companies Struggle in a Declining Market

Outdoor Fashion Companies Struggle in a Declining Market

SEOUL, Oct. 29 (Korea Bizwire) — Outdoor gear companies, once the leaders of South Korean fashion industry, are slowly fading into obscurity. LF, the apparel affiliate of LG Group, plans to gradually shut down all Lafuma stores, a French outdoor brand, by next year. Millet Edelweiss Holdings Co., Millet’s Korean branch, was also found to [...]

Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors

Merrell Launches “One Day. One World. One Trail.” to Showcase the Unifying Power of the Outdoors

ROCKFORD, Mich., Jun. 12 (Korea Bizwire) — To celebrate the global diversity that exists on the trail, outdoor brand Merrell has launched their “One Day. One World. One Trail.” project. On Saturday, April 27, across 17 countries, Merrell sent 23 photographers and filmmakers out to the trail to showcase those experiencing natural spaces and how [...]