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Heat Wave Breaks Parasols’ Reputation as Exclusively for Middle-aged Women

Heat Wave Breaks Parasols’ Reputation as Exclusively for Middle-aged Women

SEOUL, Aug. 4 (Korea Bizwire) — Parasols, once a symbol associated mainly with middle-aged women, are spreading across the country with the unprecedented heat wave. Parasol sales at boutiques in Hyundai Department Store between July 25 and 31 surged by 107 percent compared to last year. Lotte Department Store also experienced a 45 percent increase [...]