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BAT Rolls out Dunhill Compact for Price-Sensitive Consumers

BAT Rolls out Dunhill Compact for Price-Sensitive Consumers

SEOUL, Feb. 8 (Korea Bizwire) — Bolstered by its rising market share, British American Tobacco (BAT) Korea, is showcasing another marketing tactic: a compact cigarette pack at an ‘affordable’ price. BAT Korea announced on February 6 that it would launch a limited edition called Dunhill Pocket Pack, a 14-cigarette pack for 3,000 won (US$ 2.75). Although [...]

Cigarette Imports Drop 14.4 pct Amid Surge in Demand for E-Cigarettes: Report

Cigarette Imports Drop 14.4 pct Amid Surge in Demand for E-Cigarettes: Report

SEJONG, Jan. 19 (Korea Bizwire) — Cigarette imports dropped on-year in 2014, but imports of electronic cigarettes leaped as South Koreans tried to kick the habit after the government raised prices, the customs office said Monday. The government raised the average price of a pack of cigarettes by 2,000 won (US$1.84) on Jan. 1, pushing [...]

Tobacco Companies Terminating Unpopular Products after Price Hike

Tobacco Companies Terminating Unpopular Products after Price Hike

SEOUL, Jan. 11 (Korea Bizwire) – Tobacco companies are stopping the sale of unpopular products due to recent setbacks caused by government-mandated increases in cigarette prices. British American Tobacco (BAT) Korea, the second largest tobacco company in Korea, decided to stop sales of Lucky Strike, one of its oldest brands, in order to focus on sales [...]