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Social Media Used Most Widely by Millennials: Survey

Social Media Used Most Widely by Millennials: Survey

SEOUL, June 22 (Korea Bizwire) — The millennial generation’s social media usage rate turned out to be higher than those of older and younger generations in South Korea, a survey showed Tuesday. The Korea Information Society Development Institute analyzed the Korea Media panel survey that was conducted with the participation of 4,171 households and 10,154 [...]

‘I Voted’ Posts Sweep Social Media

‘I Voted’ Posts Sweep Social Media

SEOUL, March 10 (Korea Bizwire) — Election day in South Korea was marked by a plethora of red voting stamps on social media. As soon as polls opened in the presidential election on Wednesday, voters shared photos on Instagram, Facebook and other online communities to show that they had voted. Many of them took photos [...]

Pros and Cons of Conglomerate Leaders Using Personal Social Media Accounts

Pros and Cons of Conglomerate Leaders Using Personal Social Media Accounts

SEOUL, Jan. 10 (Korea Bizwire) — Heads of large companies are going beyond tradition to post personal remarks on their personal social media accounts. One of Shinsegae Group Vice Chairman Chung Yong-jin’s social media accounts is currently followed by 736,000 people. Chung posts photos of his everyday life, playing golf, cooking or introducing new products [...]

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

S. Korea to Ban ‘Backdoor Online Advertising’ on Social Media

SEOUL, Aug. 31 (Korea Bizwire) — South Korea’s antitrust regulator said Monday that it will ban social media influencers from promoting a new product or service on their online platforms without disclosing their business ties with corporate sponsors. The Fair Trade Commission said its revised advertising guidelines will require influencers on social media platforms, such [...]

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

S. Korea to Ban ‘Backdoor Online Advertising’ from Sept.

SEOUL, Aug. 12 (Korea Bizwire) — South Korea will ban social media influencers from pitching a new product or service on their online platforms without disclosing their business ties with corporate sponsors, officials said Wednesday. The move comes amid controversy over some famous social media influencers’ involvement in the shady practice called “backdoor online advertising.” [...]