S. Koreans’ Family-related Mentions Show Different Patterns by Social Media Channel | Be Korea-savvy

S. Koreans’ Family-related Mentions Show Different Patterns by Social Media Channel

(image: Korea Bizwire)

(image: Korea Bizwire)

SEOUL, Jan. 30 (Korea Bizwire)When South Koreans talk about family online, they tend to share different types of information via social media channels, a government report said.

The state-run Korean Institute for Healthy Family analyzed 26,994,344 data records uploaded on four social media channels from January 2017 to June 2022.

In terms of the number of positive mentions, Instagram came on top, followed by online cafés (digital community service platforms), online communities and YouTube.

In contrast, in light of the number of negative mentions, online communities topped the list, followed by online cafés, Instagram and YouTube.

During the six years, the data showed an upward trend in the number of family-related mentions. In particular, the number of such mentions surged in 2021 when the spread of COVID-19 remained stagnant.

In 2021, Koreans participated in family gatherings, went on trips, and dined out more often than in 2020.

The family-related mentions were classified into three categories — “everyday life,” “family lifelong cycle and care,” and “family-related emotional words.” There were many childcare-related mentions.

The types of family-related words were different according to gender. Within the scope of family members, the number of mentions of non-blood relationship-related keywords also increased.

The institute noted that some keywords appeared in the form of accepting companion animals and plants as family members, not objects of cultivation or breeding.

J. S. Shin (js_shin@koreabizwire.com)

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