Soju Cocktail Trend and Healthy Pleasure Reshape Drinking Culture, Driving Surge in Sales of ‘Sol’s Eye’

SEOUL, June 28 (Korea Bizwire) — As the MZ generation’s interest in soju cocktails continues to rise, beverage companies are reaping the rewards of their sales strategies that capitalize on this trend. The prevalence of soju cocktail culture, combined with the growing trend of mixed drinking and home consumption due to the corona pandemic, has [...]