SEOUL, Nov. 19 (Korea Bizwire) – Toyota Korea officially launched the latest generation of its Camry on November 18. The price tag was set at 33.9 million won for the XLE 2.5 liter gasoline-engine model, higher than that of Hyundai’s Sonata (22.5 – 29.9 million won), but similar in price to the Hyundai Grandeur (30.2 – 38.7 [...]
SEOUL, Nov. 6 (Korea Bizwire) — Korea’s automobile registration number has surpassed the 20-million level. This is fourth among Asian countries following Japan (reached the milestone in 1972), China (2002), and India (2009), and 15th in the world. The single most popular model of all these cars was Hyundai’s Sonata while that for import brands was [...]
LAS VEGAS, Nov. 4 (Korea Bizwire) – Hyundai has once again teamed up with some of the biggest names in the automotive tuning community for SEMA 2014. This year, Hyundai focuses on the performance and tuning capabilities of its newest models, the 2015 Genesis and 2015 Sonata. Also featured in this year’s roster is the most-powerful [...]
FOUNTAIN VALLEY, Calif., Jun. 4 (Korea Bizwire) – As the world suits up for the largest sporting event this year, Hyundai kicks off the 2014 FIFA World Cup with a complete 360˚ integrated marketing platform that celebrates fan passion. Two all-new in-game 30-second spots featuring the redesigned 2015 Sonata will join digital, social, CRM, and retail [...]
FOUNTAIN VALLEY, Calif., May 29 (Korea Bizwire) - Hyundai Motor America will instantly add $500 to the accounts of any consumer planning to save for and buy the all-new 2015 Hyundai Sonata through BoostUp, a first of its kind social savings platform. “We are extremely excited about the all-new Sonata and see our partnership with BoostUp [...]
NEW YORK, Apr. 16, 2014 (Korea Bizwire) — Hyundai’s core interior design principles are safety, intuitiveness and simplicity. With these principles in mind, Hyundai will bring Apple® CarPlay functionality to the 2015 Sonata. CarPlay is the smarter, safer and easier way to use iPhone in the car and gives iPhone® users the features they want [...]
SEOUL, Korea, Sep 11 (Korea Bizwire) – Hyundai Motor said on September 11 that it would provide unlimited music content to ten schools for hearing-impaired children to which it had donated its “Sonata touchable music seat” systems. As part of a wider CSR program “Sonata the Brilliant Sound Project” to offer beautiful music sounds to deaf [...]