Third Generation of LBS to Capitalize on Location Based Advertising, Says ABI Research
LONDON, June 23, 2014 (Korea Bizwire)–The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal [...]