SEOUL, August 1 (Korea Bizwire) – Use of the intellectual property (IP) of webtoons (online comics) in the gaming industry is becoming increasingly popular. Because the main characters in webtoon series are already familiar to young gamers who often read comics, use of existing characters offers cost-saving benefits when it comes to marketing. Naver and Daum, the [...]
SEOUL, March 14 (Korea Bizwire) – Kakao Corp., the operator of South Korea’s most popular mobile messenger Kakao Talk, said Monday that it has teamed up with a Chinese conglomerate to bring its online webtoons to the rapidly-growing market. Under the deal with Huace Group, one of China’s leading entertainment groups, five of Kakao’s Daum [...]
SEOUL, Dec.14 (Korea Bizwire) – With the new popularity of ‘snack culture’, a trend in which people enjoy light content in a short amount of time, the portal industry is taking measures to boost related services. From webtoons to sports and videos, various forms of content are growing through two large platforms, portal and mobile. [...]
The Korea Tobacco Association (KTA) announced that it will start a campaign to prevent smoking among teenagers with students from ‘The School to help you Grow, Byeol’ and popular webtoonist Jeon Sun-wook, famous for his webtoon ‘Free draw’ on Naver. (Image : Kobizmedia / Korea Bizwire) SEOUL, Dec.2 (Korea Bizwire) – The Korea Tobacco Association [...]
SEOUL, Apr. 15 (Korea Bizwire) — Daum Kakao will start a webtoon service in China, introducing 40 Korean webtoons in Chinese on four Chinese online platforms, qq.com, U17, Cmread and Mileland. The company will also expand its business in the U.S.A and start to prepare for Japanese operations in the second half of the year, [...]
SEOUL, April 9 (Korea Bizwire) — Korean entertainment giant CJ E&M said Thursday it will produce a Web drama starring two K-pop artists managed by YG Entertainment – girl group 2NE1‘s Sandara Park and boy group Winner‘s Kang Seung-yoon. Based on a Webtoon of the same title, the drama, “We’re Separated,” will portray the country’s younger generation [...]
SEOUL, Jan. 6 (Korea Bizwire) – Naver is planning to maximize the revenue of webtoon creators by enforcing a PPS (Page Profit Share) strategy, the company said on January 5. PPS is a business strategy introduced by Naver in 2013. It is designed to maximize the exposure of character products and paid content based on webtoons. [...]
SEOUL, Nov. 29 (Korea Bizwire) – Over the past few years, movies and TV dramas based on webtoons have been increasing in popularity. Films based on online cartoons from Moss and Secretly Greatly to the most recent Fashion King are the talk of the town in the film industry. Misaeng, meaning an incomplete life, which [...]
SEOUL, Aug. 22 (Korea Bizwire) — Hanwha Life‘s online insurance program, Onsure’s viral marketing is successfully alluring the eyes and ears of 20s and 30s. Onsure produced webtoons – web-based cartoon episodes – and Youtube promotion videos featuring Park Jae-bum and NS Yoon-G, who are both well-known as top dancing performers of Korea. These products have engendered [...]
SEOUL, July 9 (Korea Bizwire) — Peugeot, characterful automobile of French sensibilities, will meet chic but lovely webtoon character “Old Dog” a joint marketing activity to convey its friendly characteristics to customers. Hanbul Motors, Korea’s official importer of Peugeot automobiles, has initiated a “Peugeot x Old Dog” wall paper designing in partnership with the famous [...]