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BLACKPINK Breaks 1 bln YouTube Views with “As If It’s Your Last”

BLACKPINK Breaks 1 bln YouTube Views with “As If It’s Your Last”

SEOUL, April 24 (Korea Bizwire) — South Korean K-pop girl group BLACKPINK’s “As If It’s Your Last” has become its fourth music video to top 1 billion views on YouTube. According to YG Entertainment, BLACKPINK’s music video “As If It’s Your Last” broke 1 billion views at 6:52 p.m. Friday on YouTube, three years and [...]

YouTube Videos Shift to Cooking as Pandemic Drags On

YouTube Videos Shift to Cooking as Pandemic Drags On

SEOUL, March 19 (Korea Bizwire) — With the coronavirus pandemic showing no signs of a letup, YouTube videos are shifting from “mukbang” (a portmanteau in Korean of “eating” and “broadcast”) to “cookbang” (“cooking” and “broadcast”). YouTubers are coming up with easy-to-follow cooking videos to cater to an increasing number of viewers who choose to cook [...]

How Girl Group Brave Girls’ 2017 Song Went Viral in 2021 Thanks to ‘Millboard,’ YouTube

How Girl Group Brave Girls’ 2017 Song Went Viral in 2021 Thanks to ‘Millboard,’ YouTube

SEOUL, March 10 (Korea Bizwire) — In today’s world where social media is omnipresent, random things that fascinate people — think viral cat videos, TikTok dance challenges, political conspiracies — tend to go viral with the smallest triggers. For one K-pop girl group, this happened in an unexpected yet dramatic way. Brave Girls, a once-forgotten [...]

BLACKPINK’s ‘Ddu-du Ddu-du’ Surpasses 1.5 bln YouTube Views, Setting New Record for K-pop Group

BLACKPINK’s ‘Ddu-du Ddu-du’ Surpasses 1.5 bln YouTube Views, Setting New Record for K-pop Group

SEOUL, Feb. 24 (Korea Bizwire) – South Korean all-female group BLACKPINK has become the first K-pop group to top 1.5 billion views on YouTube with its music video for “Ddu-du Ddu-du,” its management agency said Wednesday. The 2018 hit broke the record at around 6:30 p.m. Tuesday on YouTube, YG Entertainment said, around 15 months [...]