- Woowa Brothers identified ‘Mala Rosé’-related foods as those that marked a sharp increase in order volume. (image courtesy of Woowa
Brothers)
SEOUL, Sept. 14 (Korea Bizwire) — The delivery food that garnered the most attention from consumers in the first half of this year turned out to be tanghulu.
Tanghulu, a traditional Chinese snack, consists of ripe fruits skewered and coated with a thin, translucent sugar shell.
According to the ‘Baemin Trend 2023 Autumn and Winter Edition’ published by Woowa Brothers, the number of tanghulu searches on Baedal Minjok were almost 50 times higher in July compared to January.
Woowa Brothers also noted that the Korean icy cold noodles (naengmyeon) consistently maintained a spot within the top 50 search rankings every month, confirming their popularity throughout all four seasons.
In October 2022, searches for bungeo-ppang (fish-shaped pastry stuffed with sweetened red bean paste) saw a remarkable 354.9 percent increase compared to a month ago.
Every year, from late October to the winter season, consumers’ demand for yellowtail fish is high. In November 2022, there was a significant increase in searches for half-dried saury, oyster, and napa wraps with pork and oyster.
Woowa Brothers identified ‘Mala Rosé’-related foods as those that marked a sharp increase in order volume.
In July, orders for Mala Rosé dishes like tteokbokki (simmered rice cake) and jjimdak (Korean braised chicken) surged by 6.3 times compared to January.
Additionally, from January to July, orders for ‘zero’-related items such as Coke Zero increased by 2.5 times compared to a year ago.
Ashley Song (ashley@koreabizwire.com)
