Group LIVE for Trip Global Partner Summit Unites Industry for the Future of Travel | Be Korea-savvy Group LIVE for Trip Global Partner Summit Unites Industry for the Future of Travel

Jane Sun, Group CEO, on stage at the Group Global Partner Summit 2020.

Jane Sun, Group CEO, on stage at the Group Global Partner Summit 2020.


SINGAPORE, Oct. 30 (Korea Bizwire) — From 10 October, leading online travel services provider, Group began the “LIVE for Trip” campaign as part of its Travel On initiative to bolster the recovery of the global travel industry.

On 29 October, Group held its Global Partner Summit in Chengdu, a key event in the LIVE for Trip campaign. The Global Partner Summit hosted over 2,600 attendees, consisting of 1,000 tourism, 690 accommodation, 290 market, and 230 transportation representatives. Leading global travel brands, including more than 300 hotels and 70 hotel groups, such as InterContinental, Accor, Hyatt, Shimao, Shangri-La, 35 airlines, such as Singapore Airlines, Air France-KLM, Air Macau and 60 plus air ticket vendors came together with Group for the development of the travel industry.

At the conference, Group chairman and co-founder, James Liang, highlighted the need for “local focus, global vision” when reimagining the travel business, and Group’s investment in marketing to innovate the ways in which travel businesses engage with customers. Mr. Liang delved into the trends of increased preferences for high-end, boutique and themed trips, the integration of scenic attractions into destinations, as well as the rise of the night-time economy. “ Group platforms are no longer just for exchanges between partners and customers, but we now create ourselves, utilizing innovative marketing and content generation to offer greater opportunities and greater value to our users and partners,” said Liang.

Jane Sun, CEO of Group, spoke to attendees on the importance of unity during times of hardship. Sun, who has been acknowledged for her leadership during the pandemic, outlined the vision of digital transformation and innovative marketing that has driven Group to play a leading role in the travel revival. Addressing industry leaders, Sun reinforced the importance of cooperation during difficult times and reflected on the important decisions the Group took to support industry partners during the pandemic. Looking ahead, Sun highlighted the success of the innovations and enhancement of services developed by Group, and the beacon these were for the future global travel recovery.

Speaking on the road to recovery for the hotel industry, Ray Chen, CEO of Accommodation Business Group, shared how Group is leading the way. Group’s improved property service index supports hotel partners to improve their services and provides customers with a clear metric to choose their desired property. This process has seen Group platforms transform from a purchasing to a content marketing platform. “This transformation allows our platforms to host more comprehensive content such as pictures, reviews, videos and labels, thereby enhance user experience and meet the complex needs of users,” said Chen.

Focusing on the evolution of travel marketing, Bo Sun, CMO of Group, shared with attendees the expansion of Group’s innovative marketing approaches. “ Group has upgraded its marketing performance to drive its business evolution,” Bo Sun said. Through the integration of data, developing a content ecosystem, and creating immersive experiences for users, Group is pushing its business and the industry forward. The success of Group livestreams, that as of October 28 have generated USD 360 million in GMV, have proven that the future of travel marketing is using content-oriented innovation to engage users and offer partners greater opportunities.

The gathering of the Global Partner Summit marked an important step for the further recovery of the travel industry and helped to form stronger bonds between industry sectors and representatives. This event is an important element in the comprehensive approach Group is taking to revitalize global travel, providing insight into the Group’s valuable experience, examining emerging trends and uniting the travel industry to build connections and share knowledge on the new-normal of travel.

About Group: Group is a leading one-stop travel service provider comprising of, Ctrip, Skyscanner, and Qunar. Across its platforms, Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through the aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites and 24/7 customer service centers. Founded in 1999 and listed on NASDAQ in 2003, Group has become one of the best-known travel brands in the world, with the mission of ‘making every trip the perfect trip’.

Photos accompanying this announcement are available at

For additional information, visit Group Newsroom 
Media Relations Contact: Group PR 
Tel: (+86) 21 3406 4880 ext 196455

Source: Group Limited via GLOBE NEWSWIRE

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