The Korea Marketing Association (KMA) announced on October 23 that the list of 42 Korean masterpiece products “mostly loved by the Chinese.” KMA conducted an online survey with 10,768 Chinese Internet users from July 30 to September 30 with help from the People’s Daily of China.
In the consumer goods category, 18 products including the hot and spicy ramen, AmorePacific’s Sulhwasoo, Kwangdong Pharmaceutical’s Vita500, LG Household & Healthcare’s Bamboo Salt toothpaste, Orion’s Chocopie, Korea Ginseng Corp’s Cheong-Kwan-Jang and HiteJinro’s Hite Beer were selected as “Korean masterpieces.”
Cuckoo’s rice cookers, Samsung Electronics’ Galaxy smartphones, LG Electronics’ Whisen air-conditioners and Hyundai Motor’s Avante (Elantra in China) were among the ten most favored durable goods.
In the service product category, K-pop boy group EXO, Jeju Island, drama “My Love from the Star,” coffee franchise Caffe Bene, Lotte Duty Free Shop, bakery franchise Paris Baguette and cosmetic brand shop Innisfree ranked in the top-14 list of Korean masterpieces.
According to the survey, Chinese consumers like products with golden color and metal decoration. They favor Korean premium household items but they do not show their preference only to products famous in Korea. Also, it turned out that the K-wave is not directly linked to products sales.
Lee Nam-sik, chairperson of the screening committee and president of Kaywon University of Art & Design, said, “The survey aims to provide information on Korean and Chinese products to Chinese and Korean consumers and to give insights to manufacturers for right products meeting the trend. As a result, the survey analysis will give a chance for mutual growth of trade between Korea and China.”
By John Choi (firstname.lastname@example.org)