Generally speaking, women prefer to buy bottled beverages that they can carry around with them and drink from when necessary. (image: Yonhap)
SEOUL, Sept. 17 (Korea Bizwire) — The previous world record for the greatest number of people simultaneously performing the ice A new survey has found that women are more likely to purchase larger-sized beverages than men at convenience stores.
According to an analysis conducted by GS Retail, the operator of the convenience store chain GS 25, 57 percent of buyers of bottled beverages larger than 500 milliliters were women, while 59 percent of those who bought canned drinks smaller than 400 milliliters were men.
The results may seem counterintuitive considering the fact that men consume more beverages than women on the whole, but GS Retail said the difference could be explained by the opposing lifestyle choices made by men and women.
Generally speaking, women prefer to buy bottled beverages that they can carry around with them and drink from when necessary.
Men, on the other hand, typically prefer canned drinks due to their hassle-free convenience, prompting them to buy smaller canned drinks instead of bottles.
This difference is further exemplified in the consumption ratio of smaller canned drinks (200 milliliters).
The ratio was 66 to 34, with the smaller canned drinks being far more popular with men than women.
GS also explained that men often bought smaller canned drinks to drink during their short smoking breaks.
GS Retail, currently operating GS 25, GS Supermarket, and the drug store chain Lalavla said that it had analyzed data from its GS mileage point system gathered from over 1,800 customers.
The company plans to use this information to customize promotional coupons for its consumers and to develop products under its own production line.
M. H. Lee (mhlee@koreabizwire.com)
