PLAYA VISTA, Calif., Oct. 23 (Korea Bizwire) — Fashion tech company Xehar, today announces they will be removing the shopping cart from their Xehar shopping app. For millennial women shoppers who are interested in fashion but are frustrated with the online shopping experience, the Xehar app is their solution.
“Xehar has found a way to increase conversion for app purchases by simply removing the function of the shopping cart,” says Hadari Oshri, founder and CEO of Xehar. “Within the app, users select complete outfits and purchase with ease. By removing the shopping cart we are reducing friction and speeding up the checkout process.”
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Website and app owners deal with the reality of shopping cart abandonment. According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. That means for every 100 potential customers, 67 of them will leave without purchasing. Baymard’s study is a collection of 22 different studies containing statistics on e-commerce shopping cart abandonment.
“With intimate knowledge of how the largest fashion retailer back end systems work, we are reverse engineering the Xehar app check out features to integrate across various platforms,” says Reggie Norman, Chief Technical Officer at Xehar.
Securing intellectual property around this new check out process further positions the Xehar app as a potential acquisition target for larger fashion retailers. With features that are designed for a more fluid user experience, the app is intuitive and makes the mobile shopping experience mirror that of real life.
Xehar App experience will include:
- Complete curated outfit selections and suggestions from Body Positive Mentors
- Connection to the #AConfidentYou community
- Integrated checkout
- On-demand access to deals
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About Xehar: Xehar is a fashion-tech company that was founded with a rebellious spirit and a lofty objective: To offer chic clothes at revolutionary prices, using technology and their mobile application to make buying decisions easier, all while building confidence in women through inspiring fashion. Xehar has two main divisions, an online store called the Xehar Marketplace and a mobile application called Xehar App. Learn more at Xehar.com
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Source: Xehar via GLOBE NEWSWIRE