SEOUL, Aug. 27 (Korea Bizwire) — People between the ages of 18 and 24 are most likely to use paid video content platforms such as Netflix, the flagship over-the-top (OTT) service.
According to a report released Monday by the Korea Information Society Development Institute, Koreans aged 18 to 24, accounting for 34.5 percent, were among the highest users of paid digital content services last year.
Those aged between 25 and 34 came next at 32.9 percent, followed by 16.6 percent for those aged 35 to 44 and 10.9 percent for those younger than 18.
Digital content refers to data or information expressed in code, text, voice, sound, image or video so that it can be distributed over wired and wireless information networks.
Digital content service allows customers to use TV broadcasting and music streaming services without limitation in time and space by using smartphones, tablet PCs, desktops, and laptops.
The report was based on an annual sample tracking survey. Last year, 9,426 people were surveyed.
The average percentage of all age groups using paid digital content services stood at 11.3 percent, up 2.1 percentage points from 9.2 percent the previous year.
The percentage of total digital content use, including free digital content such as YouTube, rose sharply from 12.3 percent in 2017 to 27.7 percent last year.
Based on the type of content, the highest percentage was music service accounting for 18.4 percent, followed by games, accounting for 15.4 percent, newspapers, magazines and books at 15.3 percent, video and movies at 15.1 percent, and TV broadcasting at 8.4 percent.
The report indicated that the user rate of paid services for digital content has been on a steady rise.
The report added that the increase suggests the number of users who legally pay for and consume digital content is increasing as the perception of the past that digital content can be used for ‘free’ has changed.
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