KakaoStyle’s fashion commerce platform, Zigzag (Image courtesy of KakaoStyle)
SEOUL, Jan. 12 (Korea Bizwire) – KakaoStyle’s fashion commerce platform, Zigzag, announced on January 11 that an analysis of last year’s search and purchase data revealed that customers take an average of 3.4 days from searching for a product to making a purchase.
Breaking down the data by category, the beauty sector showed the shortest duration, averaging 2.4 days, followed by brand fashion at 3.3 days, online shopping malls at 3.6 days, and lifestyle products at 4.4 days.
Zigzag attributes the quicker purchase times in beauty and brand fashion to a higher personal preference for specific brands and a purpose-driven shopping approach. Customers in these categories often make quick purchases without much deliberation after searching for the product or item they’re interested in buying.
In contrast, the shopping mall and lifestyle categories, which offer a wider range of options, see a more exploratory shopping style where customers tend to browse various products before making a decision.
The conversion rate from product search to payment was also highest in the beauty category. This is presumed to be influenced by the strong tendency toward purpose-driven shopping in this sector and the habit of customers repeatedly purchasing the same beauty products they use.
A KakaoStyle representative mentioned, “We are analyzing a variety of data to understand individual preferences and improve shopping convenience. Our continuous effort is to create an optimal environment where everyone can enjoy shopping.”
Ashley Song (ashley@koreabizwire.com)
