ZMI, an affiliate of the Chinese electronics brand Xiaomi, will officially enter the Korean market through the 11st online shopping site. (Image : Yonhap)
SEOUL, Jan.19 (Korea Bizwire) – ZMI, an affiliate of the Chinese electronics brand Xiaomi, will officially enter the Korean market through the 11st online shopping site.
11st announced that it signed an agreement with ZMI to cooperate in online sales on January 13, and set foot as the official online retail channel for the brand.
ZMI is known as a manufacturer of portable external batteries, LED lights and electric fans.
The two businesses will start joint marketing efforts to stimulate online sales. 11st will provide new products and products only launched in China to Korean consumers as the official online sales channel.
11st has a record of selling out 3,000 portable external batteries from ZMI exclusively in the Korean market in April 2015. It also sold batteries and electric fans from ZMI in December 2015, selling out all of the items in only three days.
Officials from 11st commented that after signing an MOU with Xiaomi last November, they also signed an MOU with their affiliate ZMI. “11st will continue to take the lead to provide products from Xiaomi, their affiliates and partner companies.”
By Lina Jang (linajang@koreabizwire.com)
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